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Optimizing Profitability through Strategic Account Management Strategic account management is a customer-centric approach that helps businesses build and maintain long-lasting relationships with key customers, driving revenue growth and profitability. By adopting a strategic approach to account management, organizations can identify opportunities, mitigate risks, and create a competitive edge in their industry. To succeed in strategic account management, businesses need to move beyond traditional sales tactics and focus on building trust, demonstrating value, and delivering exceptional customer experiences. This approach involves a deep understanding of the customer’s business needs, goals, and…
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