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# Comprehensive Anti?Counterfeiting Solutions for Modern Brands Counterfeit goods erode revenue, damage reputation, and jeopardize consumer safety. You cannot rely on a single tactic; you must build a layered defense that spans design, production, distribution, and the point of sale. The following guide outlines actionable anti?counterfeiting solutions you can implement today, explains how each technology works, and shows how to integrate them into a cohesive authentication ecosystem. — ## 1. Start with a Robust Risk Assessment Before you select any technology, evaluate where counterfeit threats are most likely to appear…
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