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Video Production: A Guide Video production is the art and science of turning a concept into moving images that inform, entertain, and persuade. It encompasses three broad phasespre-production, production, and post-productioneach with its own tasks, decisions, and creative opportunities. A successful video project starts with a clear purpose: what story you want to tell, who the audience is, and what action you want viewers to take after watching. This purpose guides every choice, from storytelling structure to technical specifications. Pre-production is the planning engine of a video project. It begins…
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